Kicking off the Marshall McLuhan Centennial transmediale presents one of the Canadian media philosopher's most radical yet relatively under-explored works, COUNTERBLAST. On the occasion of the 'McLuhan in Europe 2011' network initiative, with the kind permission of The Estate of Corinne McLuhan and in collaboration with the Gingko Press (Hamburg) transmediale publish a special hardcover 'limited edition' facsimile of the original 1954 'COUNTERBLAST'.