The transmediale 2k+12 identity was designed by Manuel Bürger, Timm Häneke and Till Wiedeck. The design was inspired by the in/compatible theme with the working title Promised Land, primarily reflecting the high expectations of everyday digital technologies. The festival architecture of transmediale 2012 in the foyer of Haus der Kulturen der Welt was conceptualized by raumlaborberlin. The architectural installation comprises elements which, as an ensemble, are reminiscent of domestic living situations.

One can experience a further uneasy aspect of transmediale here on our website by unintentionally activating an intervention called HOTGLUE. It was conceived by Danja Vasiliev together with Gottfried Haider essentially as a Content Manipulation System. For this special transmediale version Matthijs van Henten was also brought in. What HOTGLUE actually is and how it messes with our website, is explained by Danja Vasiliev personally in one of transmediale's in/compatible sound clips.