Kicking off the Herbert Marshall McLuhan Centennial year, this discussion will separate the aphorism from the cliché in one of McLuhan's most radical yet relatively under-explored works, COUNTERBLAST, which the panelists will use to discuss McLuhans transition from English professor to timeless media guru.
The event will launch a special hardcover 'limited edition' facsimile of the original COUNTERBLAST 1954, published by the Gingko Press exclusively for transmediale on the event of the McLuhan anniversary!